David Patrick Columbia's New York Social Diary

20 November 2012

Beginning of Thanksgiving Week in New York

Holiday shopping around town. Last Wednesday night, Helen Yarmak and Fortuna co-founders Seth Holehouse and Anna Lin a private cocktail party at the furrier’s showroom in the Crown Building for more than a hundred, including Janna Bullock, Mai Hallingby and designer Patricia Field. Guests perused the $2 million in stunning antique, contemporary and estate jewelry and designs that will put up for sale at Fortuna’s Fall Fine Jewels Auction on November 29th. 

Fortuna’s Jewelry Director and co-founder Yoram Saidian assisted guests in trying on the pieces from design houses such as Cartier, David Webb, Tiffany & Co., Hermes and many others. Laura Lofaro Freeman, Dr. Laura Torrado, Michele Gerber Klein and Alison Minton were among those who could not resist the rare 29.56 carat colored diamond ring. Then the dazzling 8.94 ct Edwardian diamond ring caught the eye of many men, including collector Michel Witmer.

To assist Hurricane Sandy victims, Ms. Yarmak added a pair of diamond and gold tulip earrings to the auction, the Buyer’s Premium of which will donated to relief efforts. Additionally, a portion of the proceeds from sales of her furs at the event benefited the Couture Council.

More than 400 antique, contemporary and estate jewelry pieces will be up for bidding at Fortuna's showroom at 608 5th Avenue on November 29th, as well as by phone, through absentee bids or online at: 

Alison Minton